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FINDLAW LEGAL DICTIONARY

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Mere Descriptiveness

mere descriptiveness

Statutory basis for refusing registration of trademarks and service marks because the proposed mark merely describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods or services. With regard to trademark significance, matter may be categorized along a continuum, ranging from marks that are highly distinctive to matter that is a generic name for the goods or services.



Source: U.S. Patent and Trademark Office