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term:
Puff
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puff n
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1 : an act or instance of puffing
2 : a statement that amounts to puffing [whether the seller's statement was a “” or an express warranty "J. J. White and R. S. Summers"]
Source: Merriam-Webster's Dictionary of Law ©1996. Merriam-Webster, Incorporated. Published under license with Merriam-Webster, Incorporated.