FindLaw Legal Dictionary
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: the practice of making exaggerated commendations esp. for promotional purposes
: the exaggerated commendations made NOTE: Generally, a seller cannot be held liable for misrepresentation for statements that amount to mere puffing. Nor can puffing be considered to create an express warranty.
Source: Merriam-Webster's Dictionary of Law ©1996. Merriam-Webster, Incorporated. Published under license with Merriam-Webster, Incorporated.