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service mark n
: a mark (as a name) used esp. in advertising to identify and distinguish services (as transportation) of one person from another and to indicate the source of the services see also Trademark Act of 1946 in the Important Laws section compare trademark
Source: Merriam-Webster's Dictionary of Law ©1996. Merriam-Webster, Incorporated. Published under license with Merriam-Webster, Incorporated.