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term:
Strong Mark
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strong mark n
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: a trademark or service mark that is distinctive and is used in a fictitious, arbitrary, or fanciful manner in connection with a product compare weak mark NOTE: A strong mark is afforded greater trademark protection than a weak mark.
Source: Merriam-Webster's Dictionary of Law ©1996. Merriam-Webster, Incorporated. Published under license with Merriam-Webster, Incorporated.